I’m Lisa Weldon and I love to walk cities. Why? To find powerful and authentic stories.
In 2011 I signed up for a 30-day course at Parson’s in New York City to learn the new tools of my trade, social media. While there, I selfishly wanted to savor every inch of my favorite city in the world so I tore a map of Manhattan into 20 equal pieces. Each day I walked a different piece of the map until I covered the entire island. At night I recorded my findings in my blog, then shared my words and photos through social media. It was from this experience that I learned not only social and interactive marketing but also the power of storytelling.
The next year I spent thirty days walking every arrondissement of Paris. Huffington Post asked me to chronicle my walks and published my first submission on the front cover of their “Living Fearlessly” section. Oprah’s network, Harpo Productions, caught wind of my reinvention story and invited me to give Cindy Crawford advice on turning 50.
And now? I am finalizing my memoir, Underneath New York. It’s the story of a 58-year-old woman who reinvents herself by taking a 30-day walk through the pieces of her life.
I’d love to have you join me on my next journey this December.