© 2018, Lisa Weldon, Inc. Author

All Out War

Georgia-Pacific conceived a smart way to fight HAIs, or hospital acquired infections, the plague that haunts every hospital administrator in America. Theirs was a program which incentivized doctors and nurses to wash their hands more often. The challenge? It was their debut in the healthcare market and in order to be heard, they needed to create quite the fanfare around their […]

Clients & Projects - March 3, 2014



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