© 2018, Lisa Weldon, Inc. Author


I’m Lisa Weldon, a creative strategist who walks cities. Why? To find powerful and authentic stories.

It all started in 2011 when I rented apartment in New York for thirty days. It was my intent to take a month-long course to learn the new tools of my trade, social media.

While there, I selfishly wanted to savor every inch of my favorite city in the world. I tore a map of Manhattan into 20 equal pieces and each day I walked a different neighborhood until I walked the entire island. At night I recorded my findings in my blog, then shared my words and photos through social media. It was from this experience that I learned not only social media but also the power of storytelling. And yes, my love of travel.


We’re a mother-daughter team going on our fourth year of working together. During the workday I focus on strategy while Emma Weldon executes. I come to the table with years of experience in advertising creative direction, she brings the vitality of youth and knowledge of the interactive world. 

Away from the office – especially in the fall – you’ll find us both hollering “War Eagle!” We both graduated from Auburn University with Bachelor of Fine Arts degrees. Emma’s concentration was in photography, mine in visual design. Emma, like me, is also a wanderlust at heart. She’s climbed to Machu Picchu in Peru, did a photo shoot in Rome, traversed Greece, Istanbul, Bangkok, Cambodia…and just returned from Paris and Portugal. My latest was a 10-day walk around Shanghai. Emma’s an accomplished cook and picky about using organic everything. I love Flamin’ Hot Cheetos and Krispy Kreme doughnuts, especially when the light’s on.

So that’s a little about us. We’d love to hear your story.




Lisa Weldon I’m planning my next city walk. Won't you join me? Click here to subscribe.